![]() One is the functional fulfilment that the product is primed to do. ![]() Most purchases that people make, move through three stages of fulfillments. Moments of truth will be what they think or see at that touchpoint. ![]() Buyers are constantly comparing these three fulfilment metrics while they are on a purchase journey. Different points of a customer’s journey can determine their moments of truth. These are critically intense moments that can cement or crush a relationship. Moment of Truth is a term often used which involves a customer’s relation with a brand’s product or service. This provides valuable insights on customer’s needs, expectations, previous interactions with other brands, buyer’s anxiety and emotional involvement. Moments of truth are highly interactive touchpoints that involve emotional and critical decisions of a customer towards a brand. In this blog, we will understand what is the moment of truth in marketing touchpoints and what are the four types of moments of truth. The moment of truth in the market will reveal what new buyers think of certain purchases and experiences. Even before swiping their cards, there is an emotional or logical involvement attested with purchases. They are only looking to confirm their research with the brand’s promises. When a plethora of information is available, potential buyers will mostly be well-researched much before their purchase. Customers all around are scanning the virtual platforms for every shred of evidence on products that will augment their lifestyle.
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